Is the Kano Model useful in a Non-Profit or B2B Environment?

YES, The Kano Model is useful in ANY environment where you have customers you need to satisfy. The main point of the Kano Model is to 1) Understand that your Customers have 3 uniquely different types of Needs (Basic, Performance, and Excitement), then 2) Prioritize them to make sure you are spending your energy on the ones that have the biggest impact on customer satisfaction and sales for the product or service you are developing or improving. It is that simple and difficult. There are many “VOC” (Voice of the Customer) tools available to make the journey much easier. Tools that help in identifying the needs, prioritizing the needs, developing ideas and concepts around the needs, solving problems along the way.