How do you get at Kano’s “Excitement Needs”?

Posted on July 24th, 2015 by Dave Verduyn in FAQ, Kano Model

There are numerous high quality techniques that can help not only uncover Latent Customer Needs but also come up with new features for your offering that will “WOW” the Customer. For some of the tools you need Customer Input (like Painstorming, Ethnography, and Trend Analysis) to discover Excitement Quality, but there are also many uniquely effective techniques to deliver Excitement Quality that do not need any Customer input (Tools like Patterns of Evolution, the Holistic Cube, The MSE Effect, the 40 Inventive Principles just to name a few) Check out the videos for more detail on a Systematic Innovation Process on the FREE Tutorials Page of this website.InnovTutorialsLOGOAlso check out our brand new (Launched in 2017) “sister site” devoted to Kano’s Excitement Quality and Systematic Innovation.  www.InnovationTutorials.com (Inventive Thinking Skills)

 

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