Please schedule at least a couple weeks in advance.

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Note: The Customer Satisfaction Coefficient Scatter Plot uses a customized Excel Macro to create the Scatter Plot with labels. Below is a list of the 5 Excel Charts/Templates included:

1. A Kano questionnaire with 5 responses,
2. A Kano questionnaire with 3 responses,
3. The Table of Results Summary,
4. The Customer Satisfaction Coefficient Scatter Plot,
5. The Kano/VOC Opportunity Matrix for prioritizing efforts.

File downloaded instantly upon successful payment.

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$39 CAGE Model Video. (File downloaded instantly upon successful payment)

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We can include pictures of products from your industry in some of the examples displayed during the video (see below details) which will help the viewer make the connection between the Kano Model concept and products from your company or industry.

Below are the optional items we can customize.  We will re-edit and integrate the below portions of the video with the information you send us.  Once complete, we will send you the customized video in mp4 format.

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Link it to your PowerPoint presentation or show it in your next meeting without having to bother with internet connections or problems. $39 Non-Customized Kano Model Video. (File downloaded instantly upon successful payment)

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Already purchased a subscription? Check out the webinar here: Kano Survey Webinar.

The webinar goes well beyond the basics of the Kano Model into great detail to teach you the step-by-step “How-to’s” for Developing a Kano “Survey” or Questionnaire.

It starts with a quick review of the model itself, then introduces the 6 essential elements for Conducting the Kano Survey:  Identify Customers, Determine Requirements, Design the Kano Questionnaire, Administer the Survey, Analyze the Results, and Decide on how to Act on the Results.

It goes into the detail of the Kano Survey and Analysis steps including:

1. A comprehensive definition of who the Customers are for a Kano Survey,
2. 2 Unique Perspectives on getting a complete list of Customer Needs,
3. The relationship between the Kano Model and Kano Survey
4. Discusses the 4 Customer Research Techniques that are inputs to the Kano Survey,
5. Provides over a dozen Sample Questions to use in gathering Requirements for inputs to the Kano Survey,
6. Shows you 2 approaches to Design the Kano Questionnaire and 3 options for Kano Survey Responses,
7. Shows you how to use a Kano Evaluation Table,
8. Gives helpful hints on testing the Kano Survey,
9. Gives helpful hints on how to ask questions in the Kano Survey,
10. Shows you how to tabulate and summarize the survey responses into the Kano Table of Results,
11. Explains the Customer Satisfaction Coefficient Formulas and how to use a scatter plot to visualize the data and draw conclusions, as well as an Opportunity Matrix to prioritize resources and act on the results of the Survey,
12. It’s 40 minutes long, rich with practical content on the How-To’s for planning and conducting a Kano Survey.

On-Demand Streaming Webinar (Unlimited, 120-day viewing license) (Shown instantly upon successful payment)

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Save time making slides, we have done it for you!  This PowerPoint file is perfect for presenting the the essence and basics of the customer satisfaction model to your colleagues or in any lecture.  The Kano PowerPoint file includes the definitions for the 5 customer requirement classifications (Basic – Must Be’s, Performance – One Dimensional, Excitement – Attractive,  Indifferent and Reverse.  It also has a very effective animated Kano Model build slide of the actual model that can be easily controlled with mouse clicks to engage your audience for effective learning.

It briefly introduces the Kano Survey, has a product development flowchart on how Kano’s philosophies fit into a product development process and lists over a dozen tools that get at Kano’s Excitement (Attractive) requirements.  Also included is a 1 page summary a Requirements Planning Process which includes Kano’s Model and several other best practice techniques used in leading organizations.  When you download it and have questions, email them to info@kanomodel.com, we would love to hear from you!

The downloadable PPT file is compatible with PowerPoint 97 – 2013.

Click video below for short description.

File downloaded instantly upon successful payment.

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Already purchased a subscription? Check out the webinar here: QFD House of Quality – Webinar.

One possible outputs when considering the Kano Model is to organize the requirements, then “process” them by translating them to technical product or service characteristics and parameters.

QFD can help this effort.  In this 60 minute content rich Webinar, the House of Quality (HOQ) which is the most recognized and utilized tool in the QFD Methodology will be thoroughly explained with examples. Learn how the HOQ works as well as how other critical QFD tools compliment and integrate with the HOQ. The webinar covers all of the common “rooms” as well as give specific advice on how to make the process practical and effective. Topics include:

1. What QFD is and is not,
2. What the House of Quality (HOQ) is and is not,
3. The relationship between QFD and the HOQ,
4. The relationship between the Kano Model and the House of Quality
5. A Step by Step flowchart on how to create your HOQ,
6. Overview and examples of all the “rooms” in the HOQ,The Analytic Hierarchy Process (AHP),
   • Customer Requirements “Root Needs”
   • Importance Ratings
   • Customer Perceptions,
   • Developing Metrics,
   • Competitive Data (Perceptions),
   • Competitive Data (Metrics),
   • The Relationship Room,
   • Determining Optimum Targets,
   • Assessing Difficulty,
   • Understanding Conflicts and Opportunities,
   • Optional Rooms and Mandatory Rooms
7. HOQ Shortcuts and tools for efficiency,
8. Prioritizing Resources,
9. How to Analyze a completed chart
10. What the subsequent phases look like
11. … and much more advice!

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