Please schedule at least a couple weeks in advance.

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Already purchased a subscription? Check out the webinar here: Kano Survey Webinar.

The webinar goes well beyond the basics of the Kano Model into great detail to teach you the step-by-step “How-to’s” for Developing a Kano “Survey” or Questionnaire.

It starts with a quick review of the model itself, then introduces the 6 essential elements for Conducting the Kano Survey:  Identify Customers, Determine Requirements, Design the Kano Questionnaire, Administer the Survey, Analyze the Results, and Decide on how to Act on the Results.

It goes into the detail of the Kano Survey and Analysis steps including:

1. A comprehensive definition of who the Customers are for a Kano Survey,
2. 2 Unique Perspectives on getting a complete list of Customer Needs,
3. The relationship between the Kano Model and Kano Survey
4. Discusses the 4 Customer Research Techniques that are inputs to the Kano Survey,
5. Provides over a dozen Sample Questions to use in gathering Requirements for inputs to the Kano Survey,
6. Shows you 2 approaches to Design the Kano Questionnaire and 3 options for Kano Survey Responses,
7. Shows you how to use a Kano Evaluation Table,
8. Gives helpful hints on testing the Kano Survey,
9. Gives helpful hints on how to ask questions in the Kano Survey,
10. Shows you how to tabulate and summarize the survey responses into the Kano Table of Results,
11. Explains the Customer Satisfaction Coefficient Formulas and how to use a scatter plot to visualize the data and draw conclusions, as well as an Opportunity Matrix to prioritize resources and act on the results of the Survey,
12. It’s 40 minutes long, rich with practical content on the How-To’s for planning and conducting a Kano Survey.

On-Demand Streaming Webinar (Unlimited, 120-day viewing license) (Shown instantly upon successful payment)

The post Conducting a Kano Survey – Webinar appeared first on Kano Model.

Already purchased a subscription? Check out the webinar here: QFD House of Quality – Webinar.

One possible outputs when considering the Kano Model is to organize the requirements, then “process” them by translating them to technical product or service characteristics and parameters.

QFD can help this effort.  In this 60 minute content rich Webinar, the House of Quality (HOQ) which is the most recognized and utilized tool in the QFD Methodology will be thoroughly explained with examples. Learn how the HOQ works as well as how other critical QFD tools compliment and integrate with the HOQ. The webinar covers all of the common “rooms” as well as give specific advice on how to make the process practical and effective. Topics include:

1. What QFD is and is not,
2. What the House of Quality (HOQ) is and is not,
3. The relationship between QFD and the HOQ,
4. The relationship between the Kano Model and the House of Quality
5. A Step by Step flowchart on how to create your HOQ,
6. Overview and examples of all the “rooms” in the HOQ,The Analytic Hierarchy Process (AHP),
   • Customer Requirements “Root Needs”
   • Importance Ratings
   • Customer Perceptions,
   • Developing Metrics,
   • Competitive Data (Perceptions),
   • Competitive Data (Metrics),
   • The Relationship Room,
   • Determining Optimum Targets,
   • Assessing Difficulty,
   • Understanding Conflicts and Opportunities,
   • Optional Rooms and Mandatory Rooms
7. HOQ Shortcuts and tools for efficiency,
8. Prioritizing Resources,
9. How to Analyze a completed chart
10. What the subsequent phases look like
11. … and much more advice!

The post QFD House of Quality – Webinar appeared first on Kano Model.