What is a Kano Survey (or Kano Analysis)?

Posted on July 24th, 2015 by Dave Verduyn in FAQ, Kano Model

Here is the short answer: A Kano Analysis (or Survey) is a survey designed to determine which classification a need falls under to help prioritize the needs. (A 40 minute tutorial is available on the Products and Services page) The steps in the process include:

  1. Identify Customers
  2. Determine the Customer Requirements
  3. Develop a (functional and non-functional) Questionnaire for each of the needs/attributes
  4. Test and Administer the Questionnaire
  5. Tabulate and Analyze the Results
  6. Decide how to Act on the Results

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