Can using the Kano Model lead to retaining satisfied customers?

Yes and No, the Kano Model itself does nothing other than help you understand and classify the 3 uniquely different types of needs. (Basic, Performance, and the hardest but most rewarding, Excitement). Capturing, understanding, and successfully delivering on these types of Needs will help you retain satisfied customers. Several “post Kano” techniques can be used to further prioritize and manage the needs throughout your product development process. Many of these techniques are introduced in the Kano Video on our home page. Watch it again if you missed them. There are also surveys you can run to help categorize the needs.