A short 5 minute video.
People often ask how they can come up with the Excitement Quality (Kano called this Attractive Quality). We have given this a tremendous amount of thought and have developed a whole process around this goal that we call Systematic Innovation. It is a methodology that has the Kano Model in Step 1 which is a focus on the Voice of the Customer. This short video is a very quick introduction showing our 8-Step Systematic Innovation Process. Over 3 dozen specific psychological and technological tools are used in Step 4 to generate ideas that will fall into Kano’s Excitement category. Check out our sister website devoted to Innovation and Inventive Thinking www.InnovationTutorials.com Contact us with any questions! Click to watch the video
