VOC – CAGE Model

Innovation has two main beneficiaries; the internal and external customers. The CAGE Model has similarities to Kano and shows three distinct “knowledge universes” that typically occur in the beginning stages of new product, service, or software development. When you overlap these knowledge universes, you find intersections of value and areas that must be avoided for success in the marketplace. This short video begins to explain the first half of the battle which is to recognize the distinct regions of these intersecting knowledge universes. When you dig deep, you find these customers have many needs you must satisfy to earn their business. Some of the needs are obvious and some hidden (blatant and latent). 5 minutes in length.  Enjoy! Watch VOC – CAGE Model video here